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Philadelphia Non-Profit Organization Insurance: Social Media Tips

Philadelphia Non-Profit Organization Insurance: Social Media Tips Philadelphia Non-Profit Organization Insurance Social Media Tips

With over 73 percent of adults who have daily access to the internet now using a social media and networking sites, Philadelphia non-profits are increasingly profiting from properly utilizing social media in their marketing and public relations strategies. Fifty-percent of respondents to a Harvard Business Review survey reported increased awareness of our organization, products, or services among target customers. Many Philadelphia non-profit organizations report more favorable perceptions of our organization and offerings as well as increased participation.

The benefits of a well-established social media program can be monumental to any Philadelphia non-profit organization, but not all operations understand how to properly harness the full potential of social media. We have organized a few tips to help your charity or social organization utilize your social media outlets more efficiently.

  • Create a presence. Have a clear idea of which social media outlets will best communicate your organization’s ideals, values and demeanor. A strong social media strategy will have a clear audience and communicate to that audience through appropriate channels. Your organization does not have to operate accounts with every popular social media site platforms, simply those which you feel will best represent your organization. There are many platforms that can help manage all your social media accounts from a single application as well.
  • Content is key. Creating usefully, shareable, and entertaining content is possibly the highest priority for social media. The content of your social media material should elicit response, conversation and other interaction which will increase awareness for your organization. Frequent, consistent, quality content can be dispersed at multiple times through your various social media platforms in order to expand your reach to different audiences.
  • Tracking content and public perception through hashtags is one of the easiest ways to evaluate the effectiveness of your social media efforts, and identify strengths and weaknesses to focus your energy.
  • Back-linking can be mutually beneficial. Linking new content with older relevant content can allow new audience members easy access to information they may not have realized was available.  This can help build and maintain an audience.

At Dryfoos Group, we understand that the concerns and needs of Philadelphia non-profit organizations extend beyond basic Philadelphia Business Insurance coverage. Our Pennsylvania Not-for-Profit Insurance plans do not offer a cookie-cutter insurance solution. Instead we work with our clients to help them better understand their specific risk exposures and insurance coverage needs. We enjoy crafting our comprehensive Philadelphia Non-Profit Organization Insurance solutions, because we get to share our joint passion for helping other. We invite you to give us a call today at (888) 548-4953 for more information about all our offerings.

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