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Pennsylvania Business Insurance: Increasing your E-commerce sales

Pennsylvania Business Insurance Increasing your E-commerce salesPennsylvania Business Insurance: Increasing your E-commerce sales

Cyber Monday and the first weekend of December illustrated the drastic rise in e-commerce sales. According to SiteProNews, Cyber Monday made 1.5 billion dollars in e-commerce sales. There is no doubt that e-commerce driven sales will only increase throughout the upcoming years. Regardless of the size or age of your business, it is worthwhile to invest your time, resources, and money into a functional and appealing website that can be accessed from multiple devices.

1) Optimize your mobile site

  • The number of dollars incurred via mobile purchases is constantly increasing.
  • Potential spenders are looking for a fast and simple online experience.
  • Compress image size in order for the site to load faster
  • Change text alignments so all content fits onto the screen without having to scroll left and right
  • Keep it minimal, but attractive

2) Website Design and Content

  • It should be easy to navigate through the site; each category and sub category is clear and distinct.
  • Only include necessary buttons and text.
  • Ensure the website loads fast and that there aren’t any broken links and images.
  • Aside from the basic info (size, color, availability) include other information such as, the material of a product and length from the shoulder to the hem of a product.
  • Always post high quality photos with a view from numerous angles.
  • Keep the checkout process short and to the point. You can lessen the steps to 2 pages (address, contact info and payment information).

3) Virtual Community and Personalized Experienced

  • E-commerce websites, ModCloth and ShopRouche created a section where its consumers can vote for future products.
  • Take advantage of social media—Arcadia Group LTD brand, Topshop has over 3 million Facebook Fans. They believe that most of their growth is due to their social media profiles.
  • Don’t forget customer service! Although this is a virtual site, the quality of customer service should not be comprised. Try adding a “live help” specialist and a FAQ section.


At Dryfoos, we can cover your Pennsylvania business insurance against the unexpected. Call (1-800-253-6728) or email us today, or fill out the rate quote request form on this page. We can help you put together a comprehensive yet affordable plan to give you all the coverage you need, from one of the nation’s most respected insurance carriers. We look forward to hearing from you.

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